A Harrismith Apple a day!

To celebrate the launch of the Sir Juice Harrismith Apple, we built a rather unusual apple press that reminds consumers just how real apple juice was made traditionally, and loosely resembles Sir Juices’ own production process.

Designed to also be an educational tool for kids and adults, the press activates a vintage Kodak slide projector as it is turned, to teach consumers how apple juice is made through a set of quirky slides and illustrations. Once the process has been explained, the apple press dispenses a refreshing bottle of fresh Harrismith Apple juice.

Have a look at the video below to see the apple press in action.