Grass carpet

British fashion label Weardowney approached Hoegaarden to set-up a bar for the launch of their new line at their boutique in NW8. The Belgian beer and knitwear fashion range are both known for doing things differently so Cow transformed a room in the boutique by carting in several tons of real grass, and laying an all natural carpet indoors.

The stunt formed part of the 2005 Urban Oasis Project.