To communicate the natural attributes of Hoegaarden beer, Cow worked with outdoor installation artists, The Office for Subversive Architecture, to create an urban oasis. An artwork that would transform a concrete space in London and Manchester with which the public could interact with and experience nature in an urban environment. An outdoor pub was created and was made entirely out of real grass and wood. It had fully functional fonts to serve beer from and a jukebox that played nature sounds.
Hoegaarden Urban Oasis
