Kleenex Softness worth sharing… and sharing and sharing.

In keep with Kleenex’s national campaign of “Softness worth sharing… and sharing and sharing” we had consumers in Cape Town malls share a heart-warming story of how an individual did something selfless to help them in some way. Consumers therefore shared how others have “shared the softness” with them.

The most heart-warming story of a selfless act won a spa and lunch voucher for two from The Twelve Apostles Hotel.

Have a look at the behind-the-scenes video here: