What if you had a pair of sunglasses that showed you the story behind the story? For the Afrikaans Sun newspaper (Die Son), we developed a pair of sunglasses that illustrated the newspaper’s knack for uncovering saucy and controversial stories. We printed posters with hidden images that could only be seen if you wore the special sunglasses. The posters featured South African personalities, Zuma, Schalk and Francois van Coke that were all in the news at the time of the campaign.
Free-range Cows:
- Daddy Buy Me A Pony
Awards:
- Silver Pendoring
- Bronze Loerie
