In its annual forecast of the top 20 global trends in marketing, Trendhunter showcases some very interesting stuff to look out for in 2013. Some of them include immersive branding (which we hope to see more of this year), ‘fashionising’, dystopic fascination and manufactured addiction. Listed at number 20 is ‘Vending 3.0’, which features a little clip of Bev, the BOS ice tea sampling machine. We’re pretty pleased to have been recognised as one the first to experiment in this space, and hope to see exciting new developments going forward.
Have a look at the video here. If this is anything to go by, 2013 is going to be a very exciting year indeed.