You’re my Russian Roulette

Flora Comrades Video from Cow Africa on Vimeo.

For Flora’s sponsorship of the Comrades Marathon 2008, Cow decided to illustrate what would happen to your heart when doing healthy and unhealthy activities – literally.

Shot in Cape Town and Durban, the heart suit was made in 36 hours and put to good use by getting a physical theatre actor to act out certain activities in high-traffic areas.

To view the site, click here.