To communicate the natural attributes of Hoegaarden beer, Cow worked with outdoor installation artists, The Office for Subversive Architecture, to create an urban oasis. An artwork that would transform a concrete space in…
Category: Activation
Watered-down billboards
As part of the Hoegaarden Urban Oasis Project we covered billboards around London in real grass. The billboards directed people to the Urban Oasis website and revealed the project as a whole. Some…
Urban Oasis identity
Cow worked with illustrator SuperMundane to develop an identity for the Hoegaarden Urban Oasis campaign. London design studio, Popcorn rolled out the designs in other media such as beermats, invites, goodie bags and…
Sowing the seeds
To reinforce Hoegaarden’s natural properties seed packs were distributed at all sampling events and called on people to partake in some guerrilla gardening. Whether you were walking on your way to work or…
Grass carpet
British fashion label Weardowney approached Hoegaarden to set-up a bar for the launch of their new line at their boutique in NW8. The Belgian beer and knitwear fashion range are both known for…
Average House
A stunt that turned 196 pieces of statistics into prime-time TV news. Cow created the most statistically average house in the UK to promote the Expenditure and Food Survey for client, Office for…