To portray the benefits of Flora spread in the Western Cape specifically, we teamed up with GoodHope FM to find the best candidates for a Healthy Heart Makeover.
These candidates were then showcased on a website where their friends, family and supporters could vote for them to win the grand prize of R10,000. Utilising Facebook’s virality, people could vote using their Facebook account and refer other friends to vote. Whenever somebody voted, this would display in their Facebook newsfeed and be exposed to all of their friends.
The website forms part of a bigger activation campaign that Cow is managing for Flora.