The Brief: In September 2012, Weylandts, one of SA’s leading furniture and décor retailers, introduced its successful in-store Bistro, The Kitchen, to its Green Point store. Cow Africa was charged with creating awareness…
Weylandts – Summer Catalogue Facebook Competition
The Brief: Leading SA furniture and decor retailer, Weylandts, wanted to grow its social presence – specifically on Facebook – over the summer season. They asked Cow to conceptualise and execute a social-media-based promotion…
Bacardi – Groova Vans
The Brief: Cow was tasked with increasing brand awareness and driving trial and loyalty amongst young, party-loving clubbers by delivering a music-based BACARDI consumer experience. What we did: With the BACARDI brand message…
RE: – Road trip to Oppikoppi
The Brief: Woolworths approached us to create engaging social media for the RE: clothing brand that could run alongside its television commercial campaign for winter. What we did: The RE: brand is closely…
BOS Ice-Tea – BEV The Vending Machine
The Brief: Since launch, sampling has been key to the BOS Ice Tea marketing strategy. This innovative South African brand firmly believes that the product quality is such that a can in hand…
Loerie Awards – Poster Booth
The Brief: ididthatad asked us to help them bring the 34th Annual Loerie Awards delegates a revolutionary and interactive photo booth experience. What we did: Taking inspiration from the Loerie Awards’ ‘Viva Creativity’…
Bacardi – Mojito Ready To Serve launch
The Brief: Cow Africa was tasked with launching the first premium BACARDI Mojito Ready To Serve (RTS) spirit in South Africa. What we did: We came up with the ‘we mix, you mingle’…
William Lawson’s – Referee Activation
The Brief: We were asked to develop a launch campaign for William Lawson’s blended scotch whisky in pubs, sports bars and liquor stores. The aim was to create awareness and drive trial amongst…