The Brief: Cow was tasked with increasing brand awareness and driving trial and loyalty amongst young, party-loving clubbers by delivering a music-based BACARDI consumer experience. What we did: With the BACARDI brand message…
The Brief: Woolworths approached us to create engaging social media for the RE: clothing brand that could run alongside its television commercial campaign for winter. What we did: The RE: brand is closely…
The Brief: Since launch, sampling has been key to the BOS Ice Tea marketing strategy. This innovative South African brand firmly believes that the product quality is such that a can in hand…
The Brief: ididthatad asked us to help them bring the 34th Annual Loerie Awards delegates a revolutionary and interactive photo booth experience. What we did: Taking inspiration from the Loerie Awards’ ‘Viva Creativity’…
The Brief: We were asked to develop a launch campaign for William Lawson’s blended scotch whisky in pubs, sports bars and liquor stores. The aim was to create awareness and drive trial amongst…
The Brief: To celebrate Bacardi’s 150th anniversary we created a 1920s-themed Prohibition party. We wanted to develop an interactive tool to be used at the event to help share photos of the event…
The Brief: Bacardi has been bringing people together since 1862. Amongst other big historical events, Bacardi’s history is intertwined with the Prohibition Law that was passed in the 1920s that prohibited the sale…
The Brief: Bacardi wanted to celebrate their Founder’s Day and sponsor an event where they could bring their “Together” platform to life. What we did: Cow secured a sponsorship of the Up The…