The Brief: In September 2012, Weylandts, one of SA’s leading furniture and décor retailers, introduced its successful in-store Bistro, The Kitchen, to its Green Point store. Cow Africa was charged with creating awareness…
The Brief: Cow Africa was tasked with launching the first premium BACARDI Mojito Ready To Serve (RTS) spirit in South Africa. What we did: We came up with the ‘we mix, you mingle’…
The Brief: Our brief was to elevate the BACARDI brand among social influencers and trendsetters, to make the brand perception in SA worthy of its iconic international status. In short, make BACARDI cool…
Product: The Grid is a location-based mobile social network. The brief: Cow needed to develop a PR campaign that: Showcased location-based functionality in a way that was simplistic and intriguing Enticed people to…
Product: The Grid is South Africa’s first location-based mobile social network. Users can upload content and tag it to specific locations, recommend venues (e.g. clubs; restaurants; etc.) and get directions to venues recommended…