Bacardi – Mugshot iPad application

The brief:

To celebrate Bacardi’s 150th anniversary we created a 1920s-themed Prohibition party. We wanted to develop an interactive tool to be used at the event to help share photos of the event on Facebook.

The target market: urbanites, aged 21 – 30, LSM 8-10 looking for a good time and to be entertained.

What we did:

At 12am, before the headline act went on stage, we got actors dressed as policemen to infiltrate and “break up” the prohibition party; party-goers were led outside where the headline act performed. Meanwhile we set up a police station-themed mugshot photobooth and after the headline act, as party-goers left to go home, they were each handed an iPad by one of our “officers” and asked to enter their details.

The application then generated a name board for them to hold in front of their chests while our police officer took a photograph. The SLR camera we used connected wirelessly with the iPad app. As soon as the photo was taken it automatically pushed to appear on the iPad the party-goer was holding.

Each person was then prompted for their Facebook details and the photo was shared to their Facebook wall, with the caption: “I was nabbed by the coppers at the Bacardi Prohibition Party”. After this, they were automatically logged out and the process was repeated for the next person.

The photos were also shared to the Bacardi Facebook page and subsequently many users used these mugshot photos as their Facebook profile photos.