Loerie Awards – Poster Booth

The Brief:

ididthatad asked us to help them bring the 34th Annual Loerie Awards delegates a revolutionary and interactive photo booth experience.

What we did:

Taking inspiration from the Loerie Awards’ ‘Viva Creativity’ theme, we came up with a system that photographed, filtered and printed pictures of Loeries delegates – the end result being revolutionary propaganda posters.

On arrival at registration, delegates were invited to have their picture taken and received their very own propaganda poster – printed on the spot.

The pictures were then posted to eventsnap.co.za and the ididthatad homepage, where they could be shared on Facebook and Twitter with the click of a button.