We created the GHD Style Diary microsite to communicate and manage the sign-up process for all related GHD events. Through the site GHD fanatics were able to sign up to become the GHD video diarist, to attend the GHD Revelations fashion event or the GHD Style Lounge (pop-up salon). We used a series of promo emailers that were sent out to relevant bases to drive traffic to the site.
Cow developed the site on a WordPress backend and worked closely with PR partners Atmosphere who was responsible for the events.
