Mobikasi Promo Video from Cow Africa on Vimeo.
Instead of showing the twenty-five minute documentary in a linear fashion from start to finish, Mobikasi splits the content up into twenty-five inserts of one minute each. Each one-minute clip covers a different topic that is relevant to the youth in Soweto and is geo-tagged to the location where it was shot. The location-based documentary looks at people, music, fashion, social issues and places of interest.
The Grid is a social network that uses your mobile phone to connect you with people, places and events around you. From your phone you can see which friends are in your area, chat to people across South Africa and share photos and videos – wherever you are.
The Grid is overlayed on street maps, meaning you’re able to tag content to specific addresses, recommend venues (e.g. restaurants) and even find directions to venues recommended by others.
Mobikasi can be viewed on The Grid through your cellphone or through The Grid website. To get onto The Grid, simply SMS ‘Mobikasi’ to 33313 (SMS charged at 50c, normal VAS rates apply) or visit wap.thegrid.co.za/mobikasi on your phone.
