Our brief
- Encourage consumers to “Get Together” with Bacardi and friends
- Reinforce concept of Bacardi Get Together sessions.
- Drive trial, change perception and raise awareness of Bacardi
What we did
We planned a Get Together Session with:
- Live music
- Exclusive venue
- Perfectly mixed drinks
- Interactivity
- The right crowd
The concept
In 1862, fruit bats were found nesting in the rafters of the original Bacardi distillery. Since then, the original Rum of the Bat has been bringing people together for truly memorable nights out.
The venue
With its high wooden ceiling and wooden floors, Tjing Tjing Rooftop Bar perfectly emulated the original Bacardi distillery.
The venue featured
- 3D projection of a “wooden” distillery sign on rooftop
- Ambient lighting and smoke machines set the scene
- Branded wooden signage
- A giant Bacardi Bat, projected by a Gobo
- Various posters that each told a part of the Rum of the Bat story.
Live entertainment
- Shadowclub
- DJs Haasbroek
- Tommy Gun
On the night
We hosted a variety of activations on the night, including:
- Bacardi mobile bars manned by professional cocktail bartenders.
- Our Bacardi Bats (promoters) were present
- The Bacardi Photobooth.
- A Bacardi wooden bar with plastic flaring bottles.
- A brief training session with a flaring connoisseur
- Time-lapsed pictures.
Coverage
Event photographers from WeAreAwesome & videographer from Nice One Steve were there to capture the evening.
The outcome
- The event received extensive online coverage from Diary of Paul Ward, Mahala and My Love Affair Cape Town amongst others.
- Received tweets from 10 & 5, My City by Night and Guy with a Camera.
- Received positive feedback and continued support from the band, the venue, Bacardi and all who attended.
The campaign was considered a huge success and generated a great deal of publicity for the brand.
