The Brief: Bacardi came on board as the title sponsor for the 2012 Up The Creek music festival. Our brief was to sell more units of Bacardi than the festival’s signature vodka-based drink,…
The Brief: As part of their 2011 Together campaign, Bacardi wanted to encourage consumers to “get together” to enjoy great music and perfectly mixed Bacardi drinks with their friends. What we did: We…
The Brief: Communicate the global Bacardi Together message through in-store POS. The target market: urbanites, aged 25 to 35, LSM 8-10 looking for a good time and to be entertained. What we did:…