The FNB Living Facility is life insurance that pays out while you’re still alive. Those nice little cash backs are just what you need to do all the things you’ve always wanted to…
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Postcards from the future
Ever sent yourself some mail? As part of the Living Facility campaign, postcards were sent out to FNB customers. These direct mail pieces were handwritten, seemingly sent from oneself and dated some time…
Pensioners’ day at Midmar
We can’t claim this one but we love this flyer to promote pensioners’ day at Midmar Home of Discount Liquors.
Got a girlfriend
To follow up on the Get a Girlfriend TV campaign for Axe (Lynx) deodorant, we created an online homage that asked the question, what would happen if coinman actually had a girlfriend? The…
Sunglasses that reveal all
What if you had a pair of sunglasses that showed you the story behind the story? For the Afrikaans Sun newspaper (Die Son), we developed a pair of sunglasses that illustrated the newspaper’s…
Hoegaarden Urban Oasis
To communicate the natural attributes of Hoegaarden beer, Cow worked with outdoor installation artists, The Office for Subversive Architecture, to create an urban oasis. An artwork that would transform a concrete space in…
Watered-down billboards
As part of the Hoegaarden Urban Oasis Project we covered billboards around London in real grass. The billboards directed people to the Urban Oasis website and revealed the project as a whole. Some…
Urban Oasis identity
Cow worked with illustrator SuperMundane to develop an identity for the Hoegaarden Urban Oasis campaign. London design studio, Popcorn rolled out the designs in other media such as beermats, invites, goodie bags and…