With the BACARDI brand message – it started with a party – as platform, we set out to create the ultimate party starting machines. Mobile units that could rock up anywhere, carrying whatever…
RE: – Road trip to Oppikoppi
Woolworths approached us to create engaging social media for the RE: clothing brand that could run alongside its television commercial campaign for winter. The RE: brand is closely aligned with rock music. So…
BOS Ice-Tea – BEV The Vending Machine
The Brief: Since launch, sampling has been key to the BOS Ice Tea marketing strategy. This innovative South African brand firmly believes that the product quality is such that a can in hand…
Loerie Awards – Poster Booth
The Brief: ididthatad asked us to help them bring the 34th Annual Loerie Awards delegates a revolutionary and interactive photo booth experience. What we did: Taking inspiration from the Loerie Awards’ ‘Viva Creativity’…
Rama Sandwich Jam
On Saturday, 27 March, we went to Vangate mall to hand out 30,000 tubs of Rama Margarine, hot cross buns and bread loaves. The event was done in conjunction with Rama, Foodbank and…
Bacardi – Prohibition Party
The Brief: Bacardi has been bringing people together since 1862. Amongst other big historical events, Bacardi’s history is intertwined with the Prohibition Law that was passed in the 1920s that prohibited the sale…
Lipton – Keep Your Cool
The Brief: As part of their summer campaign, Lipton Ice Tea wanted to extend their ‘keep your cool’ platform into social media in order to broaden its reach and to engage with Lipton…
The Grid – Mobikasi
Product: The Grid is a location-based mobile social network. The brief: Cow needed to develop a PR campaign that: Showcased location-based functionality in a way that was simplistic and intriguing Enticed people to…