The Mobile Marketing Association’s Smarties Awards 2012 winners list is out. We are very pleased to announce that Cow has achieved Gold in the ‘Best Use of Mobile Social Media’ category for Bev, the Bos…
Category: Social Media
Finalist: The Smarties Mobile Awards 2012
Cow is honoured to have made it as a finalist in The Smarties Mobile Awards 2012, for our work with BOS Ice Tea. The Bev campaign has been nominated in the ‘Best Use…
Meet BEV, the BOS Ice Tea Sampling Robot
BOS Ice Tea, in collaboration with Cow Africa, Thingking and RAAK, have launched phase two of the revolutionary Ice Tea sampling machine, BEV. Making her debut appearance at the 2012 Design Indaba, BEV can now be…
SA goes Gaga over Gaga
We recently collaborated with Big Concerts to reveal Lady Gaga as the next international superstar to tour the country. First, we hinted at a secret tour from Big Concerts’ Facebook Page. This caused…
Vodacom Galaxy Tab
We created and executed the Vodacom Galaxy Tab campaign, which succeeded in increasing the amount of fans and engagement on the Vodacom Facebook page. Fans were asked to upload a picture of their…
Sting’s SA Tour: Back To Bass
In November 2011, Cow was asked to put together a teaser for the announcement of the Sting’s Back to Bass Tour to SA in 2012 for Big Concerts’ Facebook Page. We conceptualized, designed…
BOS Ice Tea Caption Challenge
Our friends at BOS Ice Tea approached us to come up with a digital amplification for their “BOS Safaris” activation campaign. The idea for their campaign was inspired by the well-known Gary Larson…
Click-Click the kalahari.net Wish List
We recently created a fun Facebook application for kalahari.net, where Facebook could wish for their favourite kalahari.net item and stand the chance to win it. “Wishes” were then shared with a user’s Facebook…